Today we are announcing the launch of a new public awareness campaign called Defend What’s Yours. This is the message we are bringing to the public (in more or less words):
‘California state parks belong to you, but not for long. Six months from now 25 percent of your parks will be closed unless you step up to defend them.’
It’s a strong message, but we believe public awareness is necessary in this moment to empower citizen action and mobilize grassroots support to save the nation’s biggest and best state park system.
As part of the big launch today, we unveiled a new series of television public service announcements (PSAs) that will air statewide starting this week. Take a look at one here:
It’s time to say enough is enough. Enjoy the videos, and please join us in this fight to defend state parks. Do you want to be a defender?